Course Description

Program Description The Post-Graduate Certificate in Digital & Content Marketing starts from the basics, giving you a solid foundation in core marketing concepts and skills required for career success. You then move on to master advanced topics in digital and content marketing, giving you the expertise and confidence to make data-driven marketing decisions, and prove yourself integral to any employer. This program will take you from digital and content marketing novice to master in just 8 months. Created in collaboration with industry leaders, the 8 course Post-Graduate Certificate in Digital & Content Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of strong digital and content marketing work, which you can use to land your next job. This program gives you a comprehensive education in core areas, including: Marketing foundations Business concepts Web analytics Email marketing Content marketing strategy Editorial planning Copywriting for web Consumer research User data and segmentation SEM (Search Engine Marketing) SEO (Search Engine Optimization) CRM (Customer Relationship Management) communications PPC (Pay per click) advertising

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